Two wins for Hawthorn Brewing Co.

The votes have been tallied and Hawthorn Brewing Companyhas picked up 2 People's Choice Awards at the recent Victorian Microbreweries Showcase held at Federation Square. Our Amber Ale was voted best Dark Ale whilst our Pilsner picked up Best Lager.

We are extremely proud of these achievements, especially gievm the calibre of the other exhibiting breweries.

Thanks to all who sampled and voted for our beers. See full results here: http://craftypint.com/news/post/the-people-have-spoken/

International Beer Challenge 2010

Hot on the heels of our success at the Australian International Beer Awards, we have entered both our Premium Pale Ale and Amber Ale into the International Beer Challenge. This is the largest packaged beer event in the world and was held in London last week. Judging took place over 2 days at the White Horse Pub at Parson's Green. For those Antipodeans' in London, I'm sure you'll agree this is a great spot to drink beer...and a fitting host for this event (especially if the sun was shining).

Results are out next week so stay tuned...

BTW, one of our Flavour Crew, Stuart "the Colonel" Dare, has managed to get his hands on some leftover brew from the judging. Enjoy Stu, and let us know what you think.

Australian International Beer Awards - Hawthorn Brewing Co. now owns Medals !

Well we're just recovering from our debut at the worlds second largest beer awards - the Australian International Beer Awards. From our 6 entries, we were amazed to collect 5 medals, which included our Pale Ale being judged joint best Australian Pale Ale effectively in the world - with a silver medal !! Three cheers must go to the Leo Burnett crew, as their designs helped our packaging collect the remaining 4 medals, with a silver and 3 bronze beauties across both the Pale and Amber Ales.
These awards are truly an international affair - try these brewery names on for size: Nogne O - Det Kompromisslose Bryggeri; Plzensky Prazdroj A.S - Gambrinus; Budejovicky Budvar all significant winners on the night. I'm dizzy trying to get through those...or maybe that was the brews we sampled ?...

Pale Ale takes out coveted 'People's Choice' Award...Again!!!

The Flavour Merchants were again on hand at this weeks Fed Square Microbreweries Showcase. After two nights of intense tasting, we are very proud to announce our Premium Pale Ale was again winner of the People's Choice Award in the very competitive "Pale Ale" section. This award is made extra special when you consider the calibre of the other breweries in attendance. Thanks to Craig, Clarkey & DA for assisting us and for all who attended our stand (and voted)!!! Hamish took some photos - we'll post them shortly...

Also, the wait for our new beer - Amber Ale - is nearly over. It's currently resting quietly in the conditioning tanks and will be bottled and released in the next 10 days! Lots of roasted malt characters and soft English hops...mmmmmm, perfect for Autumn! If your 'local' doesn't stock it, ask them why not.

See our recently updated list of Stockists here.

And the winner is.......

The Flavour Merchants were on hand at the recent Fed Square Microbreweries Showcase which allows Victorian craft brewers to display their products to the masses. Some 1200 people attended the event which included many industry heavyweights and talented brewers. After two nights of intense tasting, we are very proud to announce our Premium Pale Ale was joint winner of the People's Choice Award in the very competitive "Pale Ale" section. This award is made extra special when you consider the calibre of the other 23 breweries in attendance. Thanks to all who attended (and voted). See results here.

Melbourne Advertising & Design Club (MADC) Awards

A big congrats for the boys at Leo Burnett for the "Finalists" recognition for both the 6 pack and label design for Hawthorn Pale Ale – no medals on offer, but still a great result. From all reports a massive night all round for the crew. Rumors have it some Hawthorns may have even snuck their way into the proceedings!