Hawthorn hop harvest coming

With what may be the only inner-city hop farm in Melbourne, Hamish has used his horticulture qualifications and turned his Hawthorn backyard into a hop jungle of Cascade and Fuggles vines. While this may have had the neighbours scratching their heads, the good news is we've been able to harvest enough fresh hop flowers to produce a Special Release Hop Harvest batch of our Pale Ale. Exciting stuff!!

This limited release batch will be available in late April. Keep an eye out for the tell tale stickers on the 6 packs.

Pale Ale now available on tap at Terminus Hotel

Hey Crew, our Pale Ale is on tap at Terminus Hotel, 492 Queens Parade, Clifton Hill

Pale Ale now available on tap at Terra Rossa Bar

Hey Crew, from this coming Monday, our Pale Ale will be available on tap at Terra Rossa, 87 Flinders Lane, Melbourne
(Located between Russell & Exhibition Streets)!!!

We can also be found on tap at the following fine establishments in and around Melbourne:

Atticus Finch - 129 Lygon Street, Brunswick East
Kew Heights Sports Club - 397 Barkers Road, Kew
Bar None - 72 Auburn Parade, Hawthorn East
Chapel Street Cellars - 89 Chapel Street, Windsor
The Local Taphouse - 184 Carlisle St, St Kilda East

Kegs now being served !!

The first shipment of Hawthorn Pale Kegs are in the market place. To sample and re-sample our award winning Pale on tap, the early adopters include The Local Taphouse in St Kilda (and Darlinghurst, Sydney from next week), Bar None in Hawthorn East, Kew Heights Sports Club and Chapel Street Cellars in Windsor. Stay tuned for more to follow.

Kegs now available!!

After many requests, Hawthorn Brewing Co is excited to announce that our Pale Ale is now available in kegs!

Please email or call us on 1300 422 233 for more information or to register your interest.

HBC Pale Ale: Beer of the Month @ Vaucluse Hotel

Head on down to Beretta's at the Vaucluse Hotel in Richmond where you'll find our Hawthorn Pale Ale posters all around the place promoting the "Beer of the month" for July.
A great place for both pre and post football drinks as well as enjoying a meal, with of course a Hawthorn Pale - it's perfect with their Nasi Goreng!

Australian International Beer Awards - Hawthorn Brewing Co. now owns Medals !

Well we're just recovering from our debut at the worlds second largest beer awards - the Australian International Beer Awards. From our 6 entries, we were amazed to collect 5 medals, which included our Pale Ale being judged joint best Australian Pale Ale effectively in the world - with a silver medal !! Three cheers must go to the Leo Burnett crew, as their designs helped our packaging collect the remaining 4 medals, with a silver and 3 bronze beauties across both the Pale and Amber Ales.
These awards are truly an international affair - try these brewery names on for size: Nogne O - Det Kompromisslose Bryggeri; Plzensky Prazdroj A.S - Gambrinus; Budejovicky Budvar all significant winners on the night. I'm dizzy trying to get through those...or maybe that was the brews we sampled ?...

Hope you're enjoying our latest batch of Pale Ale. We've increased the aroma hops. We're now adding copious amounts of fresh hops straight into the storage tanks while the beer matures. Mmmmm, you can smell it!

Tasty Hawthorn Pale Ale on the slopes of Mt. Fuji

Pete was recently in Japan and enjoyed a tasty Hawthorn Pale Ale on the slopes of Mt. Fuji. Sure it was freezing cold and blowing a gale, but the Pale Ale made the trip well worth while!!

New Stockists!

Some new converts...

Atticus Finch - 129 Lygon Street, East Brunswick
Bocaccio Cellars - 1030 Burke Rd, Balwyn
Evelyn Hotel - 351 Brunswick Street, Fitzroy
Frank's Fine Wines - 11-13 Salisbury Avenue, Blackburn
Harvest Wine & Liquor - 333 High Street, Northcote
House of Liquor - 210-212 Victoria Street, Richmond
IGA Brunswick - 614 Sydney Rd, Brunswick
Mrs Parma's - 25 Little Bourke Street, Melbourne
Queen's Loft - 133 Queensbridge Street,
Southbank
Vaucluse Hotel - 157 Swan Street, Richmond

See here for our full list of stockists.

Drinking Hawthorn Pale Ale promotes a healthy body !!...or something along those lines...

Beer, especially pale ale, promotes bone health: study

While dark beer has long been touted for its health-promoting properties, it's heavily malted beers, such as pale ales, that can give a really big boost to bone health.

Read more: http://www.nationalpost.com/life/health/story.html?id=2541246#ixzz0iQEpVNcw

Local Tap House Hottest 100

We hope all the Flavour Crew enjoyed a relaxing Australia Day (no doubt spent around the BBQ with a few cold Hawthorns :). Results are in for the annual Local Tap House Hottest 100. Great to see our Pale Ale ranked 24th against some well respected and established brews. A huge thanks to everyone who voted for us. See the full list here.

And the winner is.......

The Flavour Merchants were on hand at the recent Fed Square Microbreweries Showcase which allows Victorian craft brewers to display their products to the masses. Some 1200 people attended the event which included many industry heavyweights and talented brewers. After two nights of intense tasting, we are very proud to announce our Premium Pale Ale was joint winner of the People's Choice Award in the very competitive "Pale Ale" section. This award is made extra special when you consider the calibre of the other 23 breweries in attendance. Thanks to all who attended (and voted). See results here.

Melbourne Advertising & Design Club (MADC) Awards

A big congrats for the boys at Leo Burnett for the "Finalists" recognition for both the 6 pack and label design for Hawthorn Pale Ale – no medals on offer, but still a great result. From all reports a massive night all round for the crew. Rumors have it some Hawthorns may have even snuck their way into the proceedings!

Hawthorn Brewing Co. on SEN's Beer O'Clock....

Our Premium Pale Ale featured on SEN's Beer O'Clock this arvo!!! If you missed it, here's the podcast!