Hawthorn Brewing Co. Pilsner hits the market in time for summer!!

We're excited to announce the release of our third beer, a hybrid German-Czech Pilsner to accompany our award wining Pale and Amber Ales. The first tastings of a perfect spring/summer Pilsner will occur at the Fed Square Microbreweries Showcase in Melbourne on Wed 20 & Thurs 21 October. Catch us there!

For all trade enquiries on Hawthorn packaged and draft beers, please contact Beer Importers & Distributors (BID) on (03) 9310-3130.

Wrap up of Beer & Brewer Expo

Coinciding with the Australian International Beer Awards (AIBA), it was a big week for craft brewers all across the country with the Beer & Brewer Expo held at Fed Square.

A couple of observations...

- Great to speak with all the punters both trade and public including many home brewers (some having great pleasure dissecting our beers!)
- Great feedback on both beers, with the amber a slight favourite with the audience
- The gourmet sausages rocked! Don't need to eat for a week.

Now it's time to catch up on some sleep!

Beer & Brewer Expo in Melbourne

Beer & Brewer Expo is to be held at Federation Square, Melbourne on May 20-22. There will be trade only and public tasting sessions to attend. Meet the brewers (including us), choose from 100's of local & imported beers and ciders to taste. Our Pale and Amber ales will be flowing! Also attend presentations (beer & food matching, home brewing and beer tasting masterclasses) hosted by a celebrity cast - Jamil Zainasheff (USA), Roger Protz (UK) and 'Fast Ed' Halmagyi (Aus).

Come and say g'day to us - you'll find us at the Flinders Portfolio stand.

Pale Ale takes out coveted 'People's Choice' Award...Again!!!

The Flavour Merchants were again on hand at this weeks Fed Square Microbreweries Showcase. After two nights of intense tasting, we are very proud to announce our Premium Pale Ale was again winner of the People's Choice Award in the very competitive "Pale Ale" section. This award is made extra special when you consider the calibre of the other breweries in attendance. Thanks to Craig, Clarkey & DA for assisting us and for all who attended our stand (and voted)!!! Hamish took some photos - we'll post them shortly...

Also, the wait for our new beer - Amber Ale - is nearly over. It's currently resting quietly in the conditioning tanks and will be bottled and released in the next 10 days! Lots of roasted malt characters and soft English hops...mmmmmm, perfect for Autumn! If your 'local' doesn't stock it, ask them why not.

See our recently updated list of Stockists here.

Upcoming Event

On 17/18 March, the Flavour Merchants will be on hand at the Fed Square Microbreweries Showcase. We'd love you to drop by, sample the brew and have a chat. It may even be the first tasting of the long awaited Amber Ale!

And the winner is.......

The Flavour Merchants were on hand at the recent Fed Square Microbreweries Showcase which allows Victorian craft brewers to display their products to the masses. Some 1200 people attended the event which included many industry heavyweights and talented brewers. After two nights of intense tasting, we are very proud to announce our Premium Pale Ale was joint winner of the People's Choice Award in the very competitive "Pale Ale" section. This award is made extra special when you consider the calibre of the other 23 breweries in attendance. Thanks to all who attended (and voted). See results here.