And the winner is.......

The Flavour Merchants were on hand at the recent Fed Square Microbreweries Showcase which allows Victorian craft brewers to display their products to the masses. Some 1200 people attended the event which included many industry heavyweights and talented brewers. After two nights of intense tasting, we are very proud to announce our Premium Pale Ale was joint winner of the People's Choice Award in the very competitive "Pale Ale" section. This award is made extra special when you consider the calibre of the other 23 breweries in attendance. Thanks to all who attended (and voted). See results here.

All Ale the Big V

Darren chatted with an industry blog about Hawthorn Brewing Co. Read the article at "All Ale the Big V".

HBC at SEN Golf Day!

Hawthorn Brewing Company today joint-sponsored a hole-in-one competition at the SEN golf day at Sanctuary Lakes. Darren competed on behalf of all the Flavour Crew!

Melbourne Advertising & Design Club (MADC) Awards

A big congrats for the boys at Leo Burnett for the "Finalists" recognition for both the 6 pack and label design for Hawthorn Pale Ale – no medals on offer, but still a great result. From all reports a massive night all round for the crew. Rumors have it some Hawthorns may have even snuck their way into the proceedings!

Hawthorn Brewing Co. on SEN's Beer O'Clock....

Our Premium Pale Ale featured on SEN's Beer O'Clock this arvo!!! If you missed it, here's the podcast!

HBC to joint-sponsor SEN Golf Day!

Hawthorn Brewing Company will joint-sponsor a hole-in-one competition at the upcoming SEN golf day at Sanctuary Lakes. Darren will be competing and hoping to take home a prize on behalf of all the Flavour Crew.

Photos to follow!

Pale Ale 6 pack and label have been nominated "finalists"

Our Pale Ale 6 pack and label have been nominated finalists at this years Melbourne Advertising Design Club awards, on behalf of our advertising team at Leo Burnett. Winners announced 28 August.